Arizona State University | MA Communication Capstone
Internal Communication and Employee
Project Overview
Examined communication about scheduling fairness and employee recognition at BrewCo, a pseudonym used for the organization. Developed research-based recommendations to address employee communication needs.
Research At a Glance
12 of 18 invited employees participated
67% survey response rate
45-minute interview
Research Approach
Collected employee feedback through a survey and a 45-minute interview. Applied organizational communication theory to identify patterns and inform a training and development plan.
Key Findings
• Employees needed clearer explanations of scheduling decisions.
• Feedback revealed gaps in consistent, meaningful recognition.
• Findings highlighted tension between operational efficiency and communication clarity.
My Contribution
• Developed survey and interview questions.
• Analyzed employee feedback.
• Created a needs assessment and problem analysis.
• Developed a training and development plan.
• Presented research-based recommendations.
