Global Career Accelerator Project Overview
Built a Shopify website concept for Nöz, a colorful sunscreen brand, combining audience-focused messaging, visual design, SEO research, and conversion-focused page layouts.
Audience & Strategy
Targeted Francis the Fashionista, a customer persona interested in style and self-expression. Developed the value proposition “Sun Protection. With Personality.” to connect the product’s colorful identity with the audience’s interests.
My Contributions
• Designed the homepage and About Us page.
• Wrote website copy and shopping calls to action.
• Researched keywords and developed a homepage meta title.
• Created AI-generated lifestyle imagery.
• Added trust badges and a review section.
• Applied color contrast, whitespace, and visual hierarchy to guide visitors.
Key Takeaway
Learned how audience research shapes website messaging and design, and how SEO and conversion principles support the customer journey.
Tools & Skills
Shopify • Canva • ChatGPT • Copywriting • Keyword Research • Brand Messaging • Website Design
